Guzaarish - What went wrongÂ
Send us your feedback to audioarticles@vaarta.com
ÂGuzaarish is most likely to end up losing around 40 crores. A budget in which two movies like ÂGuzaarish could have easily been made. A movie which has received accolades, being termed as a classic, well promoted, shocks everyone by opening with a poor 30% to 40% response.
WhatÂs the reason, well itÂs not the content which has worked against the flick itÂs the cost at which the content has being brought to the audience has worked against the film. The total cost of ÂGuzaarish including print, publicity, and marketing was a whooping 85 crores.
SRK biggie ÂOm Shanti Om an out and out commercial which had the King Khan in a double role was sold around the same price So what justifies such a price for a film which is a sensible, good cinema which doesnÂt attract the regular audience and most of the movie is shot in indoors.
Take a look at the pricing and you will be surprised to see how wrong UTV has gone in its capacity as a producer.
Sanjay Leela Bhansali was paid 27 crores as remuneration.
Hrithik Roshan took 15 crores (for his last hit Jodhaa Akbar, Hrithik was paid less than 5 by the same UTV) Aishwarya was paid 5 crores.
ThatÂs comes to 47 crores a cost where two ÂBreak Ke Baad can be easily done with publicity and you will be still be left with a couple of crores.
A major miscalculation...
Follow us on Google News and stay updated with the latest!
Comments